Hi, I'm Mor Shmueli.

Product Designer specialising in thoughtful, user-centred digital products.

I focus on bringing clarity and structure to tools people rely on every day.

Featured projects

AI Research Platform

MosaiQ Labs

Designing trust in AI research workflows

Product Designer · AI-driven B2B platform · End-to-end ownership

Art Market Platform

Collector Preview Platform

Managing artworks and collector interest during art fairs

Product Designer · Concept platform · End-to-end UX/UI

Hospitality Platform

Hotel Experience Platform

Improving guest journeys across booking and on-site interactions

Product Designer · Service design · UX/UI across digital touchpoints

Charity | Cultural Sector

Bramcote Platform

Supporting local engagement and access to community services

Product Designer · Concept project · Research-led UX/UI

About me

I’m a product designer focused on the human–machine relationship — with a background in the art world and a parallel practice in yoga.

My work explores how people interact with complex systems, with a particular focus on clarity, trust, and decision-making. I design tools that help people feel oriented, confident, and in control — especially in environments where information is dense or stakes are high.